Introducing: Dana Lee

“Classics get more wear, and I believe that it is important not to waste. I want to create clothing that is useful.”

After many seasons of admiring her beautiful lookbooks (all shot by the uber-talented Jody Rogac), Robber is proud to welcome New York-based (via Vancouver) menswear designer Dana Lee to the store for Spring 2012.

Dana’s clothes are simple and classic, with a lived-in vintage feel and a focus on texture, colour, and finish. She compares her designs to old furniture and aspires to make things that never go out of style and can be “used often and for a really long time” until they develop their own patina and character. These clothes are unembellished, even modest, but they have integrity and their own subtle, offbeat wit. If they were people, you’d want to get to know them. And another secret: lots of her stuff also looks great on women, too.

For Spring, Dana’s chosen a washed-out, natural palette with a bit of a tropical adventure flavour — the colours have names like tabasco, celery, eucalyptus, and sky — with lots of open-weave fabrics and relaxed fits. Perfect for sipping caesars in your bamboo hut on a remote beachfront. Check out her Spring video lookbook to get a feeling for where she’s coming from:

DANA LEE SS12 film from Dana Lee on Vimeo.

Here’s what we’ve got so far:

Leno weave workshirt in tabasco, $199

Cotton cashmere sweatshirt in porcelain (we also have it in formica green), $159


Twill sleeve tee in sky, $110

Waffle knit leisure jacket in ink, $370

Double needle tank in ink, $65

And here’s a parrot:

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